As we all know, technology is the primary productive force. In various fields, technological prowess is a crucial weapon for the long-term development of any enterprise. As people’s consumption concepts continue to upgrade, the fresh food industry, which is closely related to daily life, must keep pace with the times by deeply integrating technology with fresh food to unleash greater development vitality and better meet people’s daily needs.
In the process of technological development in the fresh food industry, several community fresh food brands have provided templates for the industry with their foresight, vision, and advanced operational models. One such brand is Qian Da Ma, which has been deeply involved in the fresh food sector for over a decade.
Since its establishment in 2012, Qian Da Ma has been committed to enhancing its technological strength and integrating technology into fresh food operations, truly using technology to safeguard the “fresh essence of life.” Besides ensuring daily freshness and selling out products through the “daily clearance” model and “timed discounts,” Qian Da Ma also uses data and technology to achieve regional control, effectively addressing the need to upgrade its operational model as it scales up.
Additionally, regarding the future direction of its digital system construction, Qian Da Ma has expressed its focus on refined management and price digitalization. In refined management, Qian Da Ma will collect information on stores, inventory, competitor product prices, and marketing strategies. This data will be analyzed by the data center to provide professional analyses and final recommendation plans, helping stores promptly adjust prices and marketing strategies, thereby further enhancing operational efficiency. In price digitalization, Qian Da Ma will gather big data on the planting scale and market conditions of major fresh produce areas across the country to conduct professional data analysis and trend forecasting. This will digitalize procurement price management and achieve transparency in supply chain information, thus effectively improving procurement efficiency and making Qian Da Ma’s fresh products fresher, safer, and more competitively priced.
It is evident that Qian Da Ma has always maintained a proactive attitude towards technological innovation and continuous exploration and innovation. Upholding the mission of “making every meal fresh,” Qian Da Ma’s future development is bound to be positive and significant in terms of technological advancement.
