Recentemente, O distrito de Qingcheng sediou a reunião de promoção do desenvolvimento de alta qualidade da indústria “Frango Qingyuan”, onde quatro empresas foram galardoadas com a Marca Especial de Indicação Geográfica “Frango Qingyuan”. O vice-prefeito Lei Huankun entregou placas ao Guangdong Tian Nong Food Group, Criação de Frangos Qingyuan Sanyuan Qingyuan, Comida Ecológica Guangdong Tian Nong, e Desenvolvimento Agrícola de Guangdong Dongfeng.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. Adicionalmente, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
Em 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 billion yuan, um 130% year-on-year increase, with revenues hitting 1.213 billion yuan. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, logística, and brand sales to enhance the Qingyuan Chicken industry.
Looking ahead, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
