LEADING WITH BRAND RENEWAL TO DELIVER FRESHNESS: AISEN PREMIUM FRESH EXPERIENCE STORE, UNDER SHANGHAI MALING, OPENS
Currently, consumers’ demand for fresh produce is growing rapidly. The fresh food community retail model offers unique advantages, providing consumers with a more convenient and faster shopping experience while better meeting their needs for fresh products. In response to current consumer demand, Aisen Premium Fresh Experience Store, under Shanghai Maling, is further meeting the community’s need for a convenient and reliable high-quality lifestyle with its rigorously controlled fresh food quality and continuously optimized product range, thereby promoting positive development in the fresh retail industry. Reportedly, the Jianguo East Road store is Aisen Premium’s first all-format fresh experience store and has now officially opened. It offers not only fruits, vegetables, fresh meat, poultry, and dairy products but also various food products from Bright Food Group’s supply chain, along with freshly made and sold items from “Aisen Handmade Fresh Shop.” This convenient shopping option for community residents creates a one-stop fresh consumption scene featuring fresh, delicious, and healthy products, providing an immersive...