Kuaishou E-commerce’s “Origin Tracing Plan” has made its way to Panjin, aiming to attract more high-quality crab source merchants and promote the upward movement of fresh products.
At the meeting, a Kuaishou representative introduced the overall development trends of the fresh produce industry on Kuaishou and provided detailed explanations of the 2023 Kuaishou E-commerce “Crab Quality Control Rules” and the “‘Worry-Free Crab’ Rights Policy.”
According to data, the sales scale of key seasonal fresh produce on Kuaishou E-commerce has been growing rapidly. The number of sellers has exceeded 100, with cumulative GMV surpassing 100 million yuan and a year-on-year GMV growth rate of 105%, far exceeding the industry average.
To further inject strong momentum into the fresh produce industry, Kuaishou E-commerce has implemented several platform policies, including the Flow Plan, Super Brand Day, and four other major initiatives. Additionally, it provides continuous support through training and guidance, online operations, and offline activities, helping source merchants grow and enhance exposure accuracy.
The “Origin Tracing Plan” for the tea, wine, and fresh produce industry by Kuaishou E-commerce has already invested millions in traffic to help source merchants grow and thrive. This initiative has successfully boosted several brand merchants within the Suzhou hairy crab industry belt to expand their commercial territories.
