In the 2022 Top 100 Convenience Stores in China list, Furong Xingsheng ranked sixth with 5,398 stores. Namun, when considering loosely affiliated franchises, the store count for Xingsheng Community is much higher. Xingsheng Community Network Services Co., Ltd., founded in 2009, currently operates over 20,000 community supermarkets under brands such as Furong Xingsheng and Jialigou. Their business extends across 80+ prefecture-level cities and 400+ county-level cities in 16 provinces, including Hunan, Guangdong, Hubei, and Jiangxi. The company’s B2B logistics and distribution service network covers five levels: province, city, district/county, township, and village/community.
In 2022, Xingsheng Community announced an upgrade plan for its convenience store brands, Furong Xingsheng and Jialigou, focusing on comprehensive enhancements in brand image, product structure, and store services.
Following this brand upgrade, stores have debuted with a fresh brand image, featuring eye-catching signage, a rich product assortment, and a wide variety of fresh food options such as grilled, fried, steamed, and boiled dishes to meet the needs of consumers for five meals a day. On the logistics front, Xingsheng Community’s subsidiary, Abida, provides comprehensive support, ensuring same-day delivery of fresh cold-chain food to stores.
There is a significant difference in management between tightly and loosely affiliated franchise stores. Based on its supply chain expertise and trust in Haiding’s accumulated experience in business digitalization, Xingsheng Community signed a strategic cooperation agreement with Haiding early in 2023 to assist in a comprehensive digital upgrade. Through this strategic upgrade, Xingsheng Community aims to enhance store management capabilities, strengthen brand power, and improve overall supply chain efficiency.
Comprehensive Digital Strategy Upgrade
Haiding helped Xingsheng Community restructure its store management processes and integrated them with the company’s robust supply chain system to achieve a closed-loop process. “This renewed cooperation marks an important step in accelerating Xingsheng Community’s digital transformation in response to the new market environment. Haiding is a key partner for Xingsheng Community, and we hope that Haiding’s strong digital capabilities will help us enhance our efficiency across the board, building a brand that stands the test of time,” said Mr. Chai Jin, Chairman and President of Xingsheng Community.
Enhanced Store Management with Refined Operations
Xingsheng Community’s existing stores primarily operated under a loosely affiliated franchise model, with headquarters mainly responsible for supply while store management relied heavily on store managers and franchise owners. With this strategic upgrade, Haiding’s refined operations management solutions were also introduced. These solutions include product management, inventory management, member management, continuous inventory checks, mobile store management terminals (Xiaoyou), and cap redemption programs. These tools help stores achieve intelligent management, significantly improving efficiency and precision in store operations and inventory management.
Multiple Payment Methods and Precision Marketing Boost Sales
Under Xingsheng Community’s previous, relatively coarse operational management model, flexible and diverse promotional activities were difficult to implement, and member management was challenging. As store sales scenarios expand and business formats diversify, there are higher demands for payment methods and member marketing. With the launch of the Haiding system, various payment methods and promotional strategies are supported, allowing for flexible strategy adjustments according to different sales stages and customer needs. This has led to increased sales and customer satisfaction, boosting sales performance and providing strong support for the development of Xingsheng Community’s new business formats (such as snack and coffee stores).
Comprehensive Reporting Supports Informed Decision-Making
The importance of data assets is undeniable, but leveraging data effectively has been a challenge for the retail industry. Questions like how to quickly understand daily sales, whether a particular product is selling well, whether restocking is necessary, or how to improve underperforming stores are common. The Haiding system offers a wide range of data reports and powerful report development tools. Following this upgrade, Xingsheng Community has set different report access permissions for different job levels, enabling various departments to quickly understand the sales and performance of each store. Sales reports, inventory reports, and performance reports are readily available, enhancing the company’s data analysis capabilities and providing data support for management decisions at Xingsheng Community’s headquarters, making decision-making more intelligent.
This strategic cooperation upgrade is a significant step for Xingsheng Community as it embarks on a new journey. It also represents another milestone for Haiding in the digitalization of convenience stores at the scale of thousands of outlets. We look forward to seeing this partnership propel Xingsheng Community to new heights.
