Pengetahuan

HOW JAPAN DEVELOPS ITS PREPARED MEAL INDUSTRY

In 1968, Japan’s Otsuka Foods Industrial Company launched a ready-to-eat beef and vegetable curry packaged in sealed soft bags with the advertisement, “Single serving, just immerse in hot water, anyone can do it without fail,” advancing the commercialization of prepared meals.

The market trial is the first major hurdle for prepared meals. To develop this new product that does not require preservatives, can be stored at room temperature, and maintains the shape of beef and vegetables after being pressurized and heated for sterilization, Otsuka Foods spent a full four years on research and development.

Subsequently, due to its convenience, such soft-packaged prepared meals quickly became popular in Japan. Saat ini, about 100 companies in Japan provide over 500 similar products to the market. Industry surveys show that the utilization rate of various prepared soft-packaged foods in Japanese households is 47.7%, making them an integral part of Japanese dietary life.

Prepared meals in Japan come in a wide variety and are widely used; it can be said that Japanese people rely on prepared meals throughout the day.

In the field of ready-to-eat prepared meals, supermarkets and malls offer various canned and soft-canned packaged foods, vacuum-packed foods, frozen foods, and convenience foods. Some of these foods can be eaten straight from the package, while others require minimal preparation such as steaming, boiling, microwave heating, or hot water soaking. These options significantly reduce household cooking burdens, making them popular among housewives and singles.

Thanks to the development of low-temperature sterilization technology and the materials industry, in addition to previously popular items like frozen dumplings, frozen shumai, and aluminum foil vacuum-packed ready-to-eat products, Japanese manufacturers have recently developed more microwaveable transparent bagged prepared foods, which are especially popular among young people. Saat ini, the traditional aluminum foil packaged prepared food market is showing signs of stagnation and facing challenges.

As for semi-prepared products like ready-to-cook items, supermarkets sell pre-washed, pre-cut vegetable packs, fruit boxes, seasoned meat products, and various flavored convenience foods. Many Japanese restaurants have fixed material suppliers, and most of these materials are pre-processed. It can be said that Japan’s food industry has achieved deep division of labor and socialization from the industrial chain perspective.

A friend of the author once worked part-time at a yakitori izakaya near the bustling Shibuya Station in Tokyo. Although the small shop, spanning four floors, could accommodate over 100 guests when fully seated, the kitchen in the basement was quite small, with only two chefs who could handle dozens of orders simultaneously. The secret lay in the fact that most of the materials were pre-processed, requiring only simple final preparation on site.

Overall, Japanese society is accustomed to and trusts prepared foods. People seldom worry when using prepared foods. The reliance on prepared meals is partly due to their efficiency and partly because Japan’s strict hygiene requirements in the prepared meal industry chain ensure few food safety incidents.

Strict regulation is the second major hurdle for Japan’s prepared meal industry. As early as 1948, Japan implemented the “Food Sanitation Law” and its enforcement regulations, stipulating the hygiene of food and food additives used for sale, covering material selection, produksi, processing, use, cooking, storage, transportation, display, and delivery. The law also regulates the equipment used in the production process, packaging materials, the use of additives, how to advertise and promote sales, and the need to clearly inform consumers about food hygiene information.

Selain itu, to address the issue of school meals in compulsory education, Japan enacted the “School Lunch Act” in 1956, specifying meal goals, school food education responsibilities, nutritionist qualifications, meal implementation standards, and hygiene management standards.

In fact, many school, company, hospital, and welfare facility cafeterias in Japan are outsourced. Catering companies use central kitchens to process food efficiently and hygienically, delivering it to the site for simple preparation or heating and portioning. As long as production and delivery comply with legal regulations, central kitchen catering is seen as more manageable at the source, more hygienic, and more economical and efficient in Japan.

The key is to strengthen management according to the law. Japan focuses on enhancing food hygiene management from the manufacturing end. For detailed management, the Japanese government subdivides industries from the production end, with different types of manufacturers subject to different licensing reviews, industry standards, and regulatory measures. According to the latest revision of Japan’s “Food Sanitation Law” in 2021, the sealed packaging food manufacturing industry is strictly defined and categorized as a separate industry type for licensing and regulation.

Previous: JD EXPRESS UPGRADES DELIVERY SERVICES TO HONG KONG AND MACAU: FASTEST DELIVERY IN 4 HOURS, LATEST DELIVERY BY 10 PM Next: WHY, DESPITE TURNING A PROFIT, IS MEITUAN FACING A “VOTE WITH THEIR FEET” SITUATION?