Recently, Qingcheng District hosted the “Qingyuan Chicken” Industry High-Quality Development Promotion Meeting, where four companies were awarded the “Qingyuan Chicken” Geographical Indication Special Mark. Vice Mayor Lei Huankun presented plaques to Guangdong Tian Nong Food Group, Qingyuan Sanyuan Qingyuan Chicken Breeding, Guangdong Tian Nong Ecological Food, and Guangdong Dongfeng Agricultural Development.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. En plus, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
In 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 billion yuan, un 130% year-on-year increase, with revenues hitting 1.213 billion yuan. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, logistics, and brand sales to enhance the Qingyuan Chicken industry.
Looking ahead, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
