On the morning of September 28, the signing ceremony for the cooperative project of the Feilaixia Prepared Food Industrial Park in Qingyuan City was held in Qingcheng District. The Qingcheng District People’s Government signed strategic framework agreements with Qingyuan Zhengdao Agricultural Development Co., Ltd., Guangdong Hongfeng Catering Management Co., Ltd., and Guangdong Xueyin Group Co., Ltd., with an expected total investment of about 543 million yuan to build a prepared food processing production project. Deputy District Chief Lei Huankun of Qingcheng District attended the signing ceremony and delivered a speech.
Lei Huankun stated that the successful signing of this prepared food industry strategic project marks a new starting point for the transformation and upgrading of Qingcheng’s agricultural specialty industry. It demonstrates Qingcheng’s confidence and determination to seize the development opportunity in the prepared food industry, pursue cooperation, and achieve mutual benefits. This will also inject strong momentum into accelerating agricultural modernization and promoting high-quality development in Qingcheng. In the future, all parties to the agreement will continue to deepen practical cooperation, conduct comprehensive strategic docking, and promote the high-quality development of Qingcheng’s prepared food industry. Qingcheng will also adopt the most practical work style to provide the best platform and optimal services for enterprises, nurturing the prepared food industry as an important sector, fully supporting the implementation of the project, helping enterprises to grow and strengthen, and achieving mutual cooperation and win-win outcomes.
Focus
What products will this project produce?
The project will focus on local agricultural products in Qingcheng, developing semi-prepared and fully-prepared food products around Qingyuan’s five major billion-yuan agricultural industries. It aims to establish a high-standard prepared food park integrating a central kitchen, cold chain storage, cold chain distribution, quality inspection center, technological research and development, e-commerce, and information platform, building a comprehensive platform for the prepared food industry chain and supply chain to promote the upgrade of Qingcheng’s entire prepared food industry chain.
Why is this project located in Qingcheng?
Superior Location
Qingcheng District is located in the south-central part of Guangdong Province, at the core of Qingyuan City. It borders Guangzhou and Foshan and is the political, economic, and cultural center of Qingyuan City. Qingcheng has been successfully established as a national district with balanced development of compulsory education, a national advanced unit for quality family planning services, a national advanced district in scientific and technological progress assessment, a Guangdong Province all-region tourism demonstration area, and a top 100 district in green development. It was also awarded the “2020 China Smart City Demonstration City” and has been recognized as a “Guangdong Province Double-Support Model District” for ten consecutive years.
Convenient Transportation
Qingcheng District is the nearest central district of a prefecture-level city to the provincial capital in the Guangdong-Hong Kong-Macao Greater Bay Area. It has superior location, transportation, ecological, and development space advantages for receiving the radiation drive of the Greater Bay Area. The Beijing-Guangzhou High-speed Railway, Beijing-Guangzhou Railway, Foshan-Qingyuan Expressway, Guangzhou-Qingyuan Expressway, and Guangzhou-Qingyuan Intercity Railway run north-south through Qingcheng, forming an extensive water-land-air transportation network with the Beijiang waterway, creating a one-hour living circle with Guangzhou, Foshan, and the Pearl River Delta region, providing effective transportation guarantees for the development of the prepared food industry. The Feilaixia Town, where the industrial park is located, is in the eastern part of Qingcheng, in the mid-lower reaches of Beijiang River, with convenient transportation.
Abundant Talent Resources
The Guangdong Vocational Education City is located in the East City Subdistrict of Qingcheng, housing more than 10 vocational higher education institutions, with 200,000-260,000 students. It is becoming the largest high-skilled talent training base in South China and one of the largest vocational education clusters in the country. Annually, 30,000-40,000 vocational students graduate, providing strong talent support for enterprises. Training programs such as “Yue Cuisine Chef,” “Southern Guangdong Housekeeping,” and “Guangdong Technician” provide professional skilled personnel for enterprises.
Strong Industrial Foundation
Extension
Qingyuan Zhengdao Agricultural Development Co., Ltée.
Established in 2023 avec un capital social de 5 millions de yuans, Qingyuan Zhengdao Agricultural Development Co., Ltée. is a comprehensive enterprise focusing on agricultural entity economy and modern agricultural development services. The company’s main business includes food research and development, production, processing, and sales, cold chain storage logistics, agricultural tourism, catering services, agricultural product brand incubation, and industrial park operation.
The company operates with “new technology, new culture, new agriculture, new catering” as its business carriers, leveraging its advantages, integrating resources, and grasping various regional development resource elements. It is committed to promoting the development of original ecological, green, and healthy famous, high-quality, and special products in the region, integrating the entire industrial chain of agricultural product promotion, research and development, production, processing, sales, and services.
Guangdong Hongfeng Catering Management Co., Ltée.
Established in 2007 avec un capital social de 10 millions de yuans, Guangdong Hongfeng Catering Management Co., Ltée. is a key agricultural leading enterprise dedicated to the management and operation of the agricultural product supply chain. The company integrates catering management services, group meal canteen management, and agricultural product cultivation, processing, storage, and distribution. Through the operation model of “company + base + cooperative + market,” it professionally provides quality agricultural product ingredient distribution for factory, school, army, prison, government agencies, and supermarket, catering hotel canteens. The company also realizes agricultural product and grain oil food family distribution services through internet platforms, making it one of the largest comprehensive agricultural and sideline product full-industry chain operation enterprises in Qingyuan region.
Hongfeng Company has passed certifications in food safety, quality management, occupational health and safety management, and environmental management control systems. It has been recognized as a “Contract-abiding and Trustworthy Enterprise” in Guangdong Province for thirteen consecutive years and is a key agricultural leading enterprise in Qingcheng District, Qingyuan City. Hongfeng Company has established a full-industry chain system covering cultivation, processing, and distribution. The two supporting companies invested and controlled by Hongfeng are Guangdong Hongfeng Ecological Construction Agricultural Development Co., Ltd., focusing on vegetable cultivation and ecological agricultural projects, and Foshan Sanshui Hongfeng Cultivation Professional Cooperative, focusing on vegetable cultivation, aquaculture, and poultry farming projects.
Guangdong Xueyin Group Co., Ltée.
Fondée en 1998, Guangdong Xueyin Group Co., Ltée. is a national high-tech enterprise, a national key leading enterprise in agricultural industrialization, and a private enterprise with state-owned capital participation. After more than 20 years of development, Xueyin Group has become a digital agricultural full-industry chain group company with high integration of the three industries.
Xueyin Group has an advantageous layout with a complete self-controlled industrial chain from farmland to the dining table. Its business covers agricultural product cultivation, agricultural product processing, agricultural product cold chain logistics, agricultural product processing technology research and development, prepared food production and processing, central kitchen nutrition group meals, agricultural informatization services, and supply chain finance. Actuellement, Xueyin Group has established agricultural product urban shared distribution centers in regions such as northern Guangdong, eastern Guangdong, western Guangdong, and the Greater Bay Area, and has built a cold chain distribution network for agricultural product ingredients covering the entire province.
The successful signing of these projects marks a new starting point for the transformation and upgrading of Qingcheng’s agricultural specialty industry. With the implementation of these projects, Qingcheng will be able to attract more high-quality projects, build a modern agricultural industry system, achieve rural revitalization, and promote economic growth.
