Recently, the “Qingyuan Chicken” Industry High-Quality Development Promotion Meeting and the “Qingyuan Chicken” Geographical Indication Special Mark Award Ceremony were held in Qingcheng District. Qingcheng District Vice Mayor Lei Huankun attended the ceremony and awarded plaques to four companies that were granted the right to use the “Qingyuan Chicken” Geographical Indication Special Mark.
A geographical indication is a commercial value mark that indicates the specific quality of a product is directly related to the unique natural or human factors of its place of origin. Currently, four companies in Qingcheng District have successfully applied for and been granted the right to use the “Qingyuan Chicken” Geographical Indication Special Mark, namely Guangdong Tian Nong Food Group Co., Ltd., Qingyuan Sanyuan Qingyuan Chicken Breeding Co., Ltd., Guangdong Tian Nong Ecological Food Co., Ltd., and Guangdong Dongfeng Agricultural Development Co., Ltd.
To ensure that Qingyuan chicken breeding companies meeting the application criteria successfully obtain authorization to use the mark, the Qingcheng District Market Supervision Bureau has implemented personalized “one-on-one” services, closely following the application process for the geographical indication mark. This includes conducting on-site inspections and issuing origin verification reports for applicant companies, as well as assisting them in coordinating with testing institutions to carry out quality inspections of Qingyuan chicken products. Additionally, the bureau has launched a special campaign to protect the “Qingyuan” geographical indication through “double random checks” and inter-departmental collaboration, strictly cracking down on unauthorized use of the special mark, similar marks, and any falsification, misuse, or improper printing of the special mark, thereby ensuring comprehensive protection of the “Qingyuan Chicken” geographical indication.
According to statistics from 2022, the total output value of the “Qingyuan Chicken” marked companies in Qingcheng District reached 3.015 billion yuan, a year-on-year increase of 130%. The total revenue of these companies amounted to 1.213 billion yuan, contributing to agricultural production growth and increased income for farmers. As one of the places of origin for Qingyuan Chicken, Qingcheng District has consistently adhered to its agricultural foundations, leveraged its resource endowment, and utilized its locational advantages. The district has thoroughly implemented the municipal government’s work plan for building a 10-billion-yuan Qingyuan Chicken industry, focusing on stable basic production, strengthening the seed industry foundation, emphasizing disease prevention and control, and promoting transformation and upgrading. These efforts have established a comprehensive development framework for the Qingyuan Chicken industry chain, integrating various development models such as seed breeding, technological R&D, deep processing, cold chain logistics, and brand sales, creating a favorable environment for the high-quality development of the Qingyuan Chicken industry.
To further leverage the role of geographical indications in empowering industrial development and enhance the “Qingyuan Chicken” brand as a city icon, Qingcheng District will continue to focus on the “Hundred-Thousand-Ten Thousand Project” to promote coordinated urban-rural regional development. The district plans to deepen the creation of a 10-billion-yuan Qingyuan Chicken industry by strengthening the protection of Qingyuan Chicken’s genetic resources, improving quality management, expanding deep processing of the industry, exploring the cultural significance of Qingyuan Chicken, and building the Qingyuan Chicken brand. These efforts will continue to advance the high-quality development of the Qingyuan Chicken industry.
