Recientemente, El distrito de Qingcheng organizó la reunión de promoción del desarrollo de alta calidad de la industria del "pollo Qingyuan", donde cuatro empresas recibieron la Marca Especial de Indicación Geográfica “Qingyuan Chicken”. El vicealcalde Lei Huankun entregó placas al Guangdong Tian Nong Food Group, Qingyuan Sanyuan Qingyuan Cría de pollos, Comida ecológica Guangdong Tian Nong, y Desarrollo Agrícola de Guangdong Dongfeng.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. Además, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
En 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 mil millones de yuanes, a 130% year-on-year increase, with revenues hitting 1.213 mil millones de yuanes. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, logística, and brand sales to enhance the Qingyuan Chicken industry.
Looking ahead, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
