Recently, Hema (China) Co., Ltd. and Jingdezhen Luyi Ecological Agriculture Development Co., Ltd. signed a cooperation agreement, officially designating Baojiawu in Qinkeng Village, Jiaotan Town as a “Hema Village.” This village is the second in the province and the first in the city to receive such a designation.
In the golden autumn, as you enter the “Hema Village,” you will find vast fields of organic water bamboo, organic cowpeas, and organic water spinach ready for harvest. Workers are busy picking the produce. “Currently, our organic vegetable cultivation bases in Baojiawu and Wangjiadian cover over 330 acres, with a cumulative sales volume of 3 Millionen Yuan,” said Zheng Yiliu, general manager of Luyi Company. “These organic vegetables are grown according to orders from Hema and are sent to the company for processing after being harvested.”
Upon entering Luyi Company, you’ll see a modern organic vegetable processing center, cold storage warehouse, and cold chain fresh food distribution center, all fully equipped. Workers are busy packaging freshly picked organic cowpeas and organic peppers, which will be supplied to designated Hema Fresh stores. “Recently, we packaged a batch of organic eggplants and organic peppers which have been sent to Nanchang, and the organic cowpeas are continuously being supplied. Zusätzlich, the 100 acres of organic water bamboo planted at the base have also begun harvesting,” said a staff member.
A steady stream of Hema vegetable orders is being sent from the city to “Hema Village.” The village grows vegetables according to these orders, and after harvesting, Luyi Company handles the unified packaging and distribution to the city, forming a positive cycle of “production-supply-sales.” This ensures a stable market for agricultural products, eliminating the worry of selling them. Furthermore, the cooperation with Hema promotes the standardization, refinement, and branding of local agricultural products, contributing to high-quality agricultural development in the county.
In March of this year, Jiaotan Town, in collaboration with Luyi Company, successfully connected with Hema (China) Company’s Shanghai headquarters and reached a preliminary cooperation intention, securing an order for 2,000 pounds of organic green vegetables per day. In response, the town actively conducted site surveys for organic vegetable planting bases, scientifically comparing factors such as terrain, climate, water conditions, soil pH, and pesticide residues at potential sites. With on-site guidance from experts and professors from the School of Environmental and Biological Sciences of Jingdezhen University, Qinkeng Village’s Baojiawu and Wangjiadian were finally selected as the organic vegetable planting bases, carefully selecting high-quality vegetable varieties suitable for local soil and climate.
Leveraging Hema vegetable orders, Jiaotan Town adopts a production and planting model of “leading enterprise + base + cooperative + farmer,” establishing a whole industrial chain production model for organic green vegetables with “traceability + genuine ‘organic’” to ensure all vegetables are purely natural and truly organic. Momentan, 20 vegetable products grown by Luyi Company have obtained national organic certification.
Simultaneously, the company and cooperatives have formed stable “production-supply-sales” relationships, purchasing organic vegetables grown by three cooperatives at protected prices based on a “guaranteed price + floating price” model, effectively solving the problem of difficult sales of agricultural products. “The establishment of ‘Hema Village’ provides new sales channels for our town’s traditional agriculture, opening up the pathway from primary agricultural products to high-quality commodities, injecting strong momentum into the development of village-level characteristic agriculture,” said Xu Rongsheng, deputy secretary of the Party Committee and mayor of Jiaotan Town.
Since the cooperation with Hema, the town has actively established new mechanisms for linking benefits to farmers, encouraging nearly 200 acres of scattered land from farmers to be concentrated into cooperatives and employing local people for work, allowing them to achieve “double-income” from land transfer and working at the base. By the end of August, the Baojiawu base alone had absorbed 6,000 local workers, distributing nearly 900,000 yuan in labor remuneration, with an average income increase of about 15,000 yuan per person. “Next, the company will further extend the industrial chain, provide more employment opportunities, promote farmers’ income and prosperity, and strive to exceed an output value of 100 million yuan within three years, aiming to create a ‘Yunling Fresh’ brand for Jiangxi people,” said Zheng Yiliu.
Xu Rongsheng expressed that Jiaotan Town will accelerate the pace of high-quality modern agricultural development, striving to make Jiaotan a development base for “boutique agriculture, characteristic agriculture, and branded agriculture,” achieving a magnificent transformation from “Hema Village” to “Hema Town.”
