Chaxi (Hangzhou) Food Technology Co., Ltd.’s Brand “Chazhongxi” Milk Tea Secures 30 Million RMB in Pre-A Round Strategic Investment from Haoyue Capital
According to the company database of NetEase Enterprise Library (COP.100EC.CN), Chaxi (Hangzhou) Food Technology Co., Ltd. is a Hangzhou-based food technology company specializing in the research, development, manufacturing, and sales of tea beverages. Gegründet in 2022, the company focuses on innovation and quality, adhering to the principles of “healthy, delicious, and high-quality” to provide consumers with premium tea products.
Chaxi’s operations include the selection, processing, and formulation development of tea leaves, as well as the production and sales of tea beverages. The company emphasizes the quality and taste of its products, using high-quality tea leaves and modern technology and processes to ensure rich flavors and unique tastes. The product range includes traditional teas like green tea, black tea, and oolong tea, as well as innovative tea beverages like cheese tea, fruit tea, yogurt, and coffee, catering to diverse consumer preferences. Chaxi aims to provide an excellent consumer experience by focusing on taste, appearance, and packaging design, creating products with distinctive brand appeal. The company also actively expands e-commerce channels to offer convenient shopping options. Through continuous innovation and effort, Chaxi (Hangzhou) Food Technology Co., Ltd. has steadily increased its brand influence and market share, achieving notable success in the tea beverage industry.
The company strictly controls food safety, ensuring raw materials meet the acceptance criteria based on the “Product Inspection Control Procedure” and “Raw Material Inspection Standards.” The production process follows operational standards, and products are tested and released only if they meet strict product standards. Chaxi’s headquarters has a team of experts who standardize tea-making procedures and store operations, providing one-on-one guidance to franchisees to ensure consistent quality across all stores and high order volumes. The headquarters boasts a comprehensive supply chain system and a professional central kitchen that supplies core ingredients to stores nationwide, ensuring fresh delivery via cold chain logistics, reducing procurement costs, and increasing profit margins. The stores, known for their unique styles and attractive designs, can be flexibly located in areas like university towns, schools, malls, and pedestrian streets, helping entrepreneurs quickly find suitable locations and open stores. The company standardizes all aspects of operations, from product handling and store management to brand image and marketing, providing customized investment solutions to help entrepreneurs establish professional and successful stores.
Haoyue Capital, the investor, is a well-known fund management institution in China and a comprehensive industrial investment and financing platform with extensive industry resources and financing channels. Haoyue Capital’s “1+N” platform development strategy integrates upstream industrial resources, driving extensive layouts in new infrastructure, new energy, high technology, biopharmaceuticals, and cultural tourism. Haoyue Capital aims to leverage its unique advantages to become a top capital management company specializing in industrial investments. By the end of 2019, Haoyue Capital’s total investment and fund management scale exceeded 10 Milliarden RMB. In this strategic investment in Chazhongxi, Haoyue Capital recognizes the brand’s unique innovation concept and its commitment to “healthy tea drinks” in product development. Chazhongxi’s blind box milk tea aims to innovate the milk tea consumption model by combining milk tea with blind box elements, creating endless possibilities and fun for consumers through random distribution. Each cup of Chazhongxi blind box milk tea is a little surprise, offering the joy of tasting delicious tea while enjoying the fun of shopping and collecting.
We are very optimistic about the future development of “Chazhongxi.” Mr. Li from Haoyue Capital expressed in this strategic investment cooperation that beverage consumption remains a popular and well-established market. We have great confidence in the brand’s R&D team and will continue to support Chaxi (Hangzhou) Food Technology Co., Ltd. in its operation of Chazhongxi blind box milk tea, hoping that the brand will attract more consumers and see continuous growth and development.
Finally, we once again warmly congratulate Chaxi (Hangzhou) Food Technology Co., Ltd. on securing deep strategic cooperation and investment from Haoyue Capital!
Cited from https://m.tech.china.com/redian/2023/1011/102023_1420421.html
