“Health and Wellness Become Global Hot Topics: Numerous Health Foods Make Their Debut at the China International Import Expo”
As awareness and demand for health continue to rise, the health and wellness industry has become a global hotspot and a new economic growth point. Innovations and breakthroughs in products are continuously emerging. From November 5 Zu 10, the sixth China International Import Expo (CIIE) was held in Shanghai. The event saw an increasing number of exhibitors using the expo as a prime platform to showcase their latest achievements, with many health foods making their debut.
Nongxuanli Yijia’s Global Debut at CIIE: Meeting Chinese Consumer Demand
At Danone’s booth, Nongxuanli Yijia, a full-nutrition formula product, made its global debut, attracting a large number of spectators and inquiries. Each bottle contains 9.4 grams of high-quality milk protein, 28 vitamins and minerals, and 2.6 grams of dietary fiber. Not only does it offer balanced nutrition, but its stylish packaging, smooth taste, and diverse flavors also make dietary choices during recovery more varied.
Nongxuanli Yijia, developed by Danone Nutricia specifically for Chinese consumers, is currently the only multi-flavor liquid formula among the class I full-nutrition special medical products available domestically. The product features a comprehensive nutritional formula to meet recovery needs while offering innovative flavors and an ready-to-drink format to address the “compliance challenge” in recovery nutrition. It integrates traditional Chinese wellness concepts, with a new red date and goji berry flavor. Zusätzlich, Nongxuanli Yijia is presented in a ready-to-drink form, eliminating the need for preparation and ensuring precise dosing, making it convenient to carry and consume. More flavors are expected to be introduced to meet consumer preferences for diverse tastes.
Multiple Products Debut, Demonstrating “Dual-Drive” Strength
As a “veteran” exhibitor at the expo, Ausnutria Dairy has returned for the sixth year with its brands Kabrita, Hyproca1897, Enlit, Oz Farm, and Nutrition Care. Four brands launched new products, and two brands made their debut at the event. At the press conference, Wei Yanqing, Vice President of Ausnutria Dairy China, stated that the company uses the CIIE platform to enhance its “two-way connection” with the international market and convey its mission of “global nutrition, nurturing growth” more vividly. Ausnutria plans to continue focusing on the milk powder sector to ensure steady growth in its core business while also expanding its nutrition product range to explore new market opportunities.
Bei der Veranstaltung, Hyproca1897 introduced “Hyproca1897·Youlan (New National Standard),” featuring rare organic milk sources from Dutch farms and covering 13 key nutrients. Enlit showcased its “Enlit Gold Diamond Edition,” focusing on digestive absorption, and Nutrition Care presented “NC Gut Health Plus Capsules” and “NC Daily Cold Chain Probiotics.” The “NC Gut Health Plus Capsules” include the patented Pylopass probiotic and other nutrients to alleviate stomach discomfort. The “NC Daily Cold Chain Probiotics” feature eight high-quality probiotics and maintain high activity through cold chain transportation. Zusätzlich, Kabrita’s popular “Yuebai (New National Standard)” and Enlit’s “Enlit Classic Edition (New National Standard)” made their debut at the expo. Ausnutria also showcased nearly 50 products collectively.
In addition to the exhibits and new products, the Ausnutria booth featured a stage area, a gourmet food section, and a “Helicobacter pylori” test area, attracting numerous visitors. The interactive experiences included Kabrita goat milk ice cream, nutritional product fashion shows, and health knowledge quizzes, providing an all-sensory nutrition and health experience.
Nestlé: Upgraded Nan Pro 3 Unveiled with Enhanced Allergy Protection
At Nestlé’s booth, 341 premium products from 16 countries were showcased. This year marks Nestlé’s sixth participation in the CIIE.
The exhibition emphasized Nestlé’s achievements in large categories, high-end products, and nutritional health. New products included the Crunch® wafers and the Australian-imported Nestlé Milo, as well as well-known Nestlé products like Perrier, San Pellegrino, and Purina, and the Italian chocolate brand Bacchi Baci. Other highlights included the “Instant 5 Minutes” and “Global Cuisine” series from Tatale, and the new limited-edition festive capsules from Nespresso.
Nestlé’s health science division introduced groundbreaking innovations, including Modulen® IBD for Crohn’s disease, Wyeth’s new national standard formula, and the first cat food to significantly reduce allergens in three weeks, Pro Plan LiveClear.
Notably, Nestlé’s infant nutrition division unveiled the upgraded Nan Pro 3, featuring a combination of six types of human milk oligosaccharides (HMOs) and infant bifidobacteria (B. infantis) for enhanced proactive allergy protection.
Nestlé Group Executive Vice President and Chairman and CEO of Nestlé Greater China, Zhang Xiqiang, said, “2023 marks the 37th year of Nestlé’s entry into the Chinese market. Nestlé’s commitment to China is long-term, and we are confident in further rooting ourselves in the Chinese market alongside China’s economic growth, contributing to high-quality economic development. The CIIE has witnessed important moments of signing and cooperation with many industry partners and has allowed us to present many ‘new products and new experiences’ to Chinese consumers.”
Good Nature: Over 20 Years of Functional Food Development Experience and One-Stop Brand Incubation Services
At the booth of Naturies Ora Health Manufacture Ltd of New Zealand (referred to as “Good Nature”), the high-end, technologically advanced booth design and various advanced production forms of Naturies series products drew industry attention.
According to staff, Good Nature has its own source factory in New Zealand and over 20 years of experience in developing nutritional and functional foods, including advanced health supplements, dairy products, functional foods, and pet foods. They offer a range of product forms such as powders, tablets, soft gels, hard capsules, beverages, and jellies, meeting diverse needs. Zusätzlich, their robust supply chain network and logistics management ensure timely delivery and manageable inventory.
For exhibitors’ concerns about local services, the company provides scientific assistance to help clients with product and brand localization services in New Zealand, including local sales, video shooting, and live streaming services.
Since entering China in 2004, Good Nature has provided a one-stop brand incubation service from “New Zealand trademark registration, product concept planning, product packaging design, Chinese regulatory review, New Zealand production, New Zealand export, logistics transportation, China customs clearance, and brand localization guidance.”
