Mixue Ice Cream & Tea’s Cold Chain Network: One Network, One Cup of Freshness, Surprises Await You!
Building a nationwide cold chain network, Mixue Ice Cream & Tea provides stable support for the efficient operation of its supply chain. Through the use of cold chain storage and transportation systems, it ensures that products are always maintained in top quality, offering consumers fresh, high-quality, and delicious products.
حالياً, Mixue Ice Cream & Tea has 26 primary warehouses across the country, with a total area of 298,000 square meters and a daily processing capacity of 7,800 tons, which can reach up to 11,700 tons during peak times. These warehouses cover all 31 provinces (municipalities and autonomous regions) in China and have achieved 100% cold chain coverage in 28 provinces (municipalities and autonomous regions), providing stable supply support to stores. At present, Mixue Ice Cream & Tea has achieved delivery targets of 12 hours for 32% of regions, 24 hours for 48% of regions, and 36 hours for 20% of regions. This not only reduces inventory pressure on stores but also ensures that consumers can enjoy fresh, high-quality, and delicious products.
Mixue Ice Cream & Tea began its nationwide cold chain network layout in 2020. At that time, the company only had 5 primary warehouses, with limited cold chain distribution range and efficiency needing improvement. Recognizing that a complete warehouse and distribution system is an advantage for the supply chain, and responding to market demand and product innovation, cold chain construction became an inevitable choice. Facing challenges such as a large number of stores, fast growth, high demand, and extensive geographical coverage, Mixue Ice Cream & Tea took a series of measures to promote cold chain construction. They conducted in-depth assessments of the current state of distribution in various regions and rigorously selected high-quality carriers to reduce operating costs. في أثناء, the introduction of digital logistics technology improved warehouse and distribution efficiency and quality, making logistics management more efficient, accurate, and traceable.
By continuously expanding the cold chain network and optimizing warehouse and distribution management capabilities, Mixue Ice Cream & Tea not only serves its own stores but also begins to provide cold chain distribution services for other brands. They established Hainan Song Bingbing Supply Chain Co., المحدودة. to expand their influence in the logistics and transportation field. In the future, they will continue to strive to provide more genuine, fresher, and purer flavors, allowing more people to enjoy the delicious products of Mixue Ice Cream & Tea.
