2023 Datong Yak Brand Launch and Guangdong-Hong Kong-Macao Greater Bay Area Channel Cooperation Conference Successfully Concludes
On September 9, the 2023 Datong Yak Brand Launch and Guangdong-Hong Kong-Macao Greater Bay Area Channel Cooperation Conference was grandly held in Shenzhen. The event was jointly organized by Qinghai Digital Village Operations Management Co., Ltd., Tencent, and Qinghai Haiwo Trading Co., Ltd., attracting nearly 40 channel partners from the Guangdong-Hong Kong-Macao Greater Bay Area.
Fruitful Channel Cooperation
During the conference, channel partners such as Yuanshi Food, Wotu Nongyou, and Shenzhen Aoyuan Trading raised questions about how Datong Yak meat maintains its natural “freshness” and whether there are refined cooking manuals to present its best flavor. They engaged in deep discussions with Liu Qinsong, General Manager of Qinghai Digital Village Operations Management Co., Ltd., covering topics from cold chain transportation to cooking techniques and nutritional value.
Simultaneously, Mi Cunmin, General Manager of Qinghai Haiwo Trading Co., Ltd., elaborated on the growth habits, meat quality, and nutritional value of Datong Yak.
Attendees sampled unique Datong Yak dishes, experiencing the meat’s distinct texture and product features firsthand, and gaining a deeper understanding of Datong Yak’s product quality and brand value.
Following comprehensive sharing and on-site tasting, Shibasan Fresh, Gexin Fresh, Southern Vegetable Basket, Qiaoshopu, and Lesheng Commercial signed channel cooperation agreements with Qinghai Digital Village Operations Management Co., Ltd.
Gexin Fresh engaged in in-depth discussions with Qinghai Digital Village Operations Management Co., Ltd. about establishing Guangdong’s first offline high-end flagship store for Datong Yak, planning to achieve high-end branding of Datong Yak meat through community-based marketing.
Meituan Youxuan, Yangyang Organic Ecological Agriculture, Guangzhou Niurou Supply Chain Co., Ltd., and other channels expressed cooperation intentions. Shandong Xinnong Technology showed a strong interest in selling Datong Yak meat and other agricultural specialties from Datong.
At the event, Li Yun, Deputy Secretary of Datong County Party Committee and Deputy County Mayor, Tu Shuang, Deputy General Manager of Tencent Cloud Smart Agriculture, Liu Qinsong, General Manager of Qinghai Digital Village Operations Management Co., Ltd., Mi Cunmin, General Manager of Qinghai Haiwo Trading Co., Ltd., and channel representatives jointly pressed their handprints, officially launching the Datong Yak brand, marking the beginning of Datong Yak’s journey to the world.
Brand Breakthrough and Product Iteration
Datong Yak breeding has a long history. The Qinghai Province Yak Breeding Promotion Service Center in Datong County is China’s earliest state-owned natural livestock breeding farm focusing on yak breeding. At the event, Li Yun, Deputy Secretary of Datong County Party Committee and Deputy County Mayor, delivered a speech showcasing Datong County’s initiatives and confidence in bringing the Datong Yak industry to the world. He stated, “We always integrate the development of the yak industry with rural revitalization, actively promoting the branding of the yak industry to add momentum and vitality to industrial revitalization.”
Tu Shuang, Deputy General Manager of Tencent Cloud Smart Agriculture, shared a presentation on “The Digital Breakthrough Model of the Datong Yak Industry,” analyzing the factors and strategies behind the successful digital breakthrough of the Datong Yak industry, demonstrating the strongest support for the industry’s expansion into broader markets.
Liu Qinsong, General Manager of Qinghai Digital Village Operations Management Co., Ltd., shared insights on “Market Opportunities and Cooperation Prospects for Developing Datong Yak,” addressing key and concerned issues about the industry’s development and channel partnerships from the perspectives of industry positioning, operational mechanisms, marketing and channels, and brand building.
Wang Zhixiang, President of Jiangsu Hengfeng Investment Group, presented on “The Brand Investment Value System under the County Economy” and the current status and planning of the Datong Yak industry, providing a comprehensive interpretation of the industry’s development history and affirming the brand’s investment value.
In the future, Datong County will continue to improve the scientific breeding, traffic empowerment, and brand building of Datong Yak, achieving quality improvement and high-quality development of the industry through spatial and temporal breakthroughs, product upgrades, and model innovations. By establishing a more diverse and comprehensive channel cooperation mechanism, they aim to grow the Datong Yak industry with partners, striving to build the “World Capital of Yaks,” effectively supporting rural revitalization from aspects such as products, channels, industry, and brand.
Cited from https://new.qq.com/rain/a/20231012A033GR00
