HeFu LaoMian’s Outstanding Strengths Contribute to a Better Life
As a leading brand in Chinese cuisine, HeFu LaoMian has consistently earned the trust of consumers and market recognition through its comprehensive supply chain system and strict food safety controls. Recently, HeFu LaoMian has received multiple prestigious awards, including the “Contribution to a Better Life Award” and the “2023 Assurance Award” for the most popular restaurant chain at the 2023 Guangbao Night. It has also been ranked as the top noodle shop brand for 2023, maintaining its leading position in the industry. In the first half of this year, HeFu LaoMian was named the “High-end Noodle Restaurant Chain” and was listed among the top 100 new forces in Guochao cuisine for 2023.
These numerous awards and recognitions testify to HeFu LaoMian’s significant presence in the industry and among consumers, highlighting its strong market competitiveness. In the increasingly competitive restaurant industry, HeFu LaoMian’s impressive performance can be attributed to its robust supply chain system, which ensures high product quality and food safety standards.
Since its establishment, HeFu LaoMian has focused on building its supply chain. Before opening its first store in 2013, HeFu spent three years systematically constructing its product, supply chain, and brand systems, even creating a central kitchen for a single store—an unprecedented move in the restaurant industry. Today, HeFu LaoMian has established a nearly 100,000 square meter modern food industrial park, housing one of the largest central kitchens in the country, capable of supporting the basic operations of thousands of future stores and nationwide cold chain distribution needs.
The supply chain system, meticulously developed over more than a decade, is the key to maintaining HeFu LaoMian’s quality standards. The company has achieved standardization in food safety management, hygiene management, product production processes, and service, laying a solid foundation for scalable growth. Reports indicate that HeFu LaoMian will continue to enhance its digital infrastructure, further empowering its core business with digital technology to ensure consumers enjoy delicious and safe food.
Leveraging its supply chain and digital management, HeFu LaoMian has established multiple layers of “safety nets” for food safety. HeFu has developed a food quality management system that includes headquarters monitoring, logistics verification, store self-inspections, and “spot checks” by third-party testing agencies, ensuring that food safety information is traceable throughout every stage. Additionally, HeFu has invested nearly 10 million RMB in a food safety laboratory, capable of testing for pesticide and veterinary drug residues, heavy metals, and microbial counts, to strictly control food safety.
From product innovation to food safety quality, HeFu LaoMian has earned widespread consumer admiration with its “ten-year noodle” craftsmanship. Looking ahead, HeFu LaoMian will continue to leverage its supply chain advantages, continuously innovate its products and improve its services, providing consumers with a richer and more diverse high-quality dining experience.
Cited from https://www.sohu.com/a/727665316_121438824
